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10 Questions Your Webmaster Should Be Able To Answer PDF Print E-mail

How can the answers to these 10 questions change the way you market your company?

  • How can my web site convert more visitors into customers?
  • Which customer segments are most valuable?
  • How can I attract visitors from the segments I want?
  • Which marketing initiatives are most effective?
  • Are there trends appearing in our website traffic data?
  • How can we influence the number of people who leave our site prematurely?
  • Are there specific web site elements that are working against us?
  • Are there web site elements that are particularly effective?
  • Which search elements are attracting the best prospects?
  • When and where should time and money be invested in website marketing?